Strategic Marketing
Strategy + Creative Execution
Good marketing is more than creating content. I help organizations understand their audience, determine what is working, identify opportunities for growth, and build a practical strategy to move forward.
My approach combines research and data with more than 20 years of creative experience. I can help develop the strategy—and then create the photography, video, graphic design, website content, email, social media, and other materials needed to carry it out.
UNDERSTAND
Audience Research
Marketing Analysis
Performance Data
Goals & Opportunities
PLAN
Marketing Strategy
Campaign Planning
Content Planning
Brand Messaging
Channel Strategy
CREATE & EXECUTE
Graphic Design
Photography & Video
Web
Social Media
Analytical thinking meets creative experience.
I want to understand why something is—or isn't—working. I look at audience behavior, existing marketing, available data, organizational goals, and the bigger picture before deciding what comes next. Then I combine those insights with creative experience to develop marketing that is both purposeful and practical.
Marketing support built around your organization.
Who I Work With
My experience includes nonprofits, service-based businesses, e-commerce brands, community organizations, and small businesses.
Projects can range from a focused campaign or marketing review to ongoing marketing and communications support.
Whether you need help developing a strategy, understanding what's working, launching a campaign, or actually creating the content to make it happen, I'd love to talk.
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Marketing Strategy
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Campaign Development
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Audience Research
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Content Strategy
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Email Marketing
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Social Media
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Website & SEO
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Brand Messaging
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Fundraising Communications
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Marketing Analytics
Case Study
Client: Progressive Center for Independent Living, Hamilton, NJ.
Years: 2020 - Present
Website: www.pcil.org
Facebook: @progressivecenternj
Instagram: @pcil_nj
YouTube: @PCILNJ
Project Overview:
My work with PCIL began with individual photography and graphic design projects and grew into leading the organization’s broader marketing and communications. My work now includes strategy, web, email, social media, video, print, fundraising campaigns, events, and content development.
Through weekly email campaigns, ongoing social media strategy, blog content, direct-mail campaigns, community outreach and tabling events, website SEO, and consistent branding across digital and print materials, we’ve built a more coordinated marketing presence and seen measurable results.
Measurable Results
Social Media Reach
Website Sessions
Unique Website Visitors
Additional Milestones
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Expanded PCIL’s marketing channels by launching Instagram, a blog, organization-wide email marketing, and YouTube.
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Revitalized the Fraser Fund through a new fundraising and awareness campaign tied to PCIL’s 30th anniversary.
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Planned and marketed PCIL’s 30th Anniversary Celebration, attracting more than 100 attendees and securing event sponsorships.
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Created new print marketing materials for community outreach and events.
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Developed a new approach to event marketing and tabling, creating more intentional opportunities to connect in-person outreach with PCIL’s broader marketing efforts.